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Russia: last stronghold against Nintendo domination


While Nintendo and the Wii are super-successful all around the world, they won't crack Russia. At least, that's the opinion of Inna Bukatina, head of international licensing and acquisition for publisher GFI. The reasons for Nintendo's lack of market dominance in the country include such hurdles as an older population who is less familiar with computers than their peers in other countries. This is a big problem for Nintendo's 'expanded audience' focus.

Another issue: Russian gamers' preference for multipurpose devices that provide multiple formats of entertainment. "For example, a PlayStation 3 or PlayStation Portable can be used for games, or films, and so on." So that's where that strategy works!

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