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Wii Warm Up: Celebrities

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Not so long ago, Nintendo was content to advertise its biggest franchises with kids rapping awkwardly on a sofa. Since then, things have changed somewhat. In a bid to capture more and more of the expanded audience, Ninty is throwing the celebrities at us, such as those in the UK advert above (Harry Redknapp's evident confusion during the Brawl segment is something we shall always enjoy seeing).

How do you view slebs being used to endorse some of your favorite gaming products? Is it a horribly cynical marketing ploy, or simply a very cunning tactic on Nintendo's part? Also, do you know of anybody who was nudged toward a Nintendo-branded system by one of these adverts?

In this article: advertising, celebrity, wwu
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