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ASUS execs said to be infighting, potentially launching competing brand

Nilay Patel

ASUS has been riding the Eee wave pretty high lately, and although things seem going pretty well for the powerhouse company, there might be some storm clouds in the distance -- Tweaktown's got a long piece translated from the Taiwan-only Business Today which hints at some exec-level infighting going on at the top. It's pretty in-depth stuff, but the main takeaway seems to be that ASUS's spinoff of its OEM manufacturing business as Pegatron ruffled a few feathers, leading Pegatron chairman Tung Tsu Hsien to apparently start thinking about launching his own consumer brand called PEGA Design to take on ASUS -- especially interesting since we just saw some Pegatron-branded netbooks and nettops. We'll see if any of this comes to pass -- we'd be pretty into another huge company cranking out wild ideas like the Eee keyboard.

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