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Survey finds mobile phone setup to be excruciatingly difficult

Darren Murph

We can't say we've ever toyed with a mobile that was so difficult to setup that we'd rather move our bank account from one institution to another just to experience something easier, but apparently we're in a quaint minority. According to research gathered by Mformation, some 85 percent of those polled were "frustrated by the difficulty of getting a new phone up and working." Out of the 4,000 individuals that were surveyed, all but 5 percent said they would "try more new services if phones were easier to set up." In fact, 61 percent admitted that they would simply stop using an application if they couldn't get it working right away, with actions such as web browsing, reading email and sending picture messages being atop the list of "greatest wants." Hear that, carriers? That's the sound of lost revenue from selling phones that people can't operate.

[Via All About Symbian]

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