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iPod / iPhone CES pavilion sells out in record time, quadruples to include Mac products -- goodbye, Macworld?

Nilay Patel

Damn, it hasn't even been a month since Apple's final Macworld Expo appearance, and it already looks like the show's in trouble -- the CEA just announced that its iPod / iPhone-centric iLounge Pavilion sold out just a week after being announced, and that it's quadrupling in size to include Mac-specific products and retailers as well. That means there's going to be 18,000 square feet of CES solely dedicated to the Apple ecosystem, and without the draw of an Apple product announcement to bring the press to Macworld, it's going to be pretty tough for it to attract the top-tier companies and product launches it needs to survive in the face of the CES juggernaut. We'll see how this plays out -- we've got a feeling next year's Macworld is going to be dramatically different.

P.S.- Regardless of what happens, we still think it's really unlikely that Apple itself comes to CES -- why would it ever want to share the spotlight?


2010 CES iLounge Pavilion to Feature Largest Display of iPod, iPhone and Mac Technologies in Show History
Arlington, Va., January 29, 2009 – The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, Phone® and Mac® exhibition area at the 2010 International CES®, has quadrupled in size since its official launch last week. The iLounge Pavilion, co-sponsored by CEA and, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well. Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 7-10, 2010 in Las Vegas, Nevada.

"We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES," said Karen Chupka, senior vice president, events and conferences, CEA. "In fact, the original space allocated for the pavilion sold out in less than one week – a CES show record - and we've quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies."

"Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES," said Jeremy Horwitz, editor-in-chief, iLounge. "Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion."

The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at

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