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DirecTV Q4 aftermath: focusing on "middle market," receiving praises from everywhere

Darren Murph

Make no mistake -- DirecTV had an amazing, if not unbelievable, fourth quarter of 2008. After reporting numbers that blew just about everyone away yesterday, analysts have been quick to pump out laudatory remarks. Sanford Bernstein's Craig Moffett noted that the satcaster "continued to defy gravity," and he suggested that "one could make a case that DirecTV has, at least so far, been as little impacted by the recession as any company in America." As for the company itself, it's looking to target "the middle market" going forward, which is a departure from its usual tactics of aiming straight for the higher-end. The outfit's CEO Chase Carey is anticipating Q1 2009 ARPU (average revenue per user) to grow around 2.5 percent, which makes sense given the upcoming price increases. Needless to say, DirecTV is on track for a very solid '09, and if you're interested in hearing more from both sides, just hop down to the links below.

[Thanks, Vanbrothers]

Read - DirecTV CEO
Read - Analyst reactions

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