Valve does it. Long story reasonably brief: Valve boss Gabe Newell wants to shake up the way the industry works by keeping pricing in flux, updating content more frequently and getting away from DRM as copy-protection, among other things. Newell also suggested leaning more on the release of concept art to get gamers excited, though we're not still not sure what effect that one Half-Life image is having on us.
You can see more of the Freemanifesto that Newell delivered yesterday at D.I.C.E. right here. We'd love to know how closely your own view cleaves to his vision for the gaming landscape. Or, if you're feeling less cerebral: OMG Team Fortress 2 comics!