One of announcements that came out of EVE Online's most recent Fanfest was news that the game will be sold on retail shelves this March, with the release of the Apocrypha expansion. A publishing deal struck between EVE's developer CCP Games and Atari means that the game may well see an influx of players in the coming months.
MMORPG.com's Managing Editor Jon Wood caught up with Ryan Dancey, Chief Marketing Officer at CCP Games, and the two discussed how EVE's shift away from being a purely digital product will affect the game. Also notable is that Dancey gives the details of what that $39.95 (€39.99) for the box will buy: Mac and PC versions; a Career Guide for new pilots; 60 days of game time that can be converted into PLEX; automatically have needed standings for factional warfare; a VIP pass which functions like the Buddy Program; and a shuttle with expanded cargo capacity. These extras were previously rumored to be included with the EVE retail purchase, but Ryan Dancey's comments in the MMORPG.com interview would seem to confirm those rumors.
Have a look at the rest of the interview focused on EVE Online's retail release for more on how the publishing deal between CCP Games and Atari is shaping up.