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Nielsen VideoScan High-Def market share for week ending February 15th, 2009

Ben Drawbaugh

This week's Nielsen VideoScan chart is the easiest to analyze to date because it really came down to one movie; Madagascar: Escape 2 Africa. You see although this title was released the week before, it was late enough in the week that most people obviously didn't get counted until this week, and boy did they. Blu-ray fans picked it up by almost 3 to 1 over the second place new release, Miracle at St. Anna, but only 8 percent of the overall population chose the Blu-ray version over the DVD -- which is exactly what Blu-ray's share was for the week of the top 20. We suppose the only good news for Blu-ray this week is that its revenues are up over 33 percent when compared to the same week last year -- this time of the season is always slow for disc sales. We don't expect next week to be much better either, but it really comes down to how many choose to pick up the Blu-ray versions of Changeling and Body of Lies.

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