Blu-ray proponents Panasonic, Philips, and Sony are looking to change all that by knocking down the tab a few notches. The trio has revealed plans to form a single licensing firm for Blu-ray, which they anticipate will lower the cost of the license -- and therefore the retail price -- by "at least" 40 percent. They expect it'll amount to $9.50 for read-only BD player, $14 for a burner, 11 cents for read-only discs, 12 cents for BD-Rs, and 15 cents for BD-RE rewritable discs. In its current form, hopeful BD makers have to seek out each company individually. The group also hopes a single licensing entity will help them spot unauthorized BD devices, so watch out, suspicious mom and pop Blu-ray stores.