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Kodak introduces EasyShare Z915 with 10x zoomer

Darren Murph

While a smattering of other camera outfits decided to out most of their new point-and-shoot models a few weeks prior to PMA, Kodak has kept with tradition by breaking their new kid out here in Vegas. The EasyShare Z915 is a markedly standard 10 megapixel shooter, boasting a 10x image stabilized optical zoom lens, the company's own Smart Capture feature to automatically snag the best shots, support for AA batteries, a 2.5-inch rear LCD and an SD / SDHC card slot. It'll be available in red, blue, black and gray this April for a completely respectable $199.95. Trouble is, you'll probably forget this thing even exists by then. Full release is after the break.

Gallery: Kodak introduces EasyShare Z915 with 10x zoomer | 3 Photos

New Digital Camera from Kodak delivers high-zoom, high-resolution performance in a compact design

Kodak's innovative Smart Capture feature delivers beautiful pictures automatically

Rochester, NY, March 3, 2009 - Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilized 10X optical zoom lens and Kodak's innovative Smart Capture feature that consistently delivers high quality images.

The new camera debuted at Kodak's booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).

The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilized optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak's innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.

Lightweight and compact, the Z915 is available in a variety of colors: red, blue, black and gray.

"The new Z915 is a versatile camera that's ideal for families on the go, making it ideal for consumers who want more zoom but don't want a bulky camera," said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "With its combination of Smart Capture and high zoom with optical image stabilization, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience."

The new KODAK EASYSHARE Z915 Digital Camera offers:
• 10X image stabilized optical zoom lens;
• Kodak's innovative Smart Capture feature, which analyzes scenes and adjusts camera settings to automatically deliver beautiful pictures;
• HD picture capture;
• 10 MP for prints up to 30"x40";
• Versatile AA battery solution in a compact and stylish body;
• Bright and detail-rich 2.5-inch indoor/outdoor color display;
• Compatible with KODAK SDHC/SD Memory Cards;
• Color options include red, blue, black and gray;
• Available at US$199.95 MSRP from April, 2009.

A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.

About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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