Latest in Flo

Image credit:

Inevitability, meet mobile TV: FLO Forum boss talks free content

Chris Ziegler
03.16.09
Share
Tweet
Share
Save

Sponsored Links

You can only pimp a pricey, woefully underutilized multimedia network for so long before drawing the conclusion that there's probably something fundamentally wrong with your business model, and indeed, operators around the world have had nothing but trouble attracting subscribers to premium mobile TV services as they've launched over the past few years. The head of the FLO Forum -- the nonprofit group tasked with advocating MediaFLO -- is now acknowledging that mobile TV needs some free, ad-supported content in order to get off the ground (it's just too bad the key players couldn't have figured that out before launching two services in the States), noting that South Korea and Italy have seen some limited success going that route. People like free stuff, but it remains to be seen exactly how Qualcomm and others are going to be able to sell enough advertising space and combine it with enough compelling premium content to get some return on investment; nationwide mobile TV networks don't just build themselves, after all.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Apple's redesigned Mac Pro will be available to order December 10th

Apple's redesigned Mac Pro will be available to order December 10th

View
'Free Guy' trailer shows a video game NPC without chains

'Free Guy' trailer shows a video game NPC without chains

View
Porsche tests a four-motor powertrain for electric SUVs

Porsche tests a four-motor powertrain for electric SUVs

View
'The Boys' season 2 teaser hints at more blood-soaked mayhem

'The Boys' season 2 teaser hints at more blood-soaked mayhem

View
OnePlus may return to low-cost phones with the 8 Lite

OnePlus may return to low-cost phones with the 8 Lite

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr