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Movie Gallery fires up in-store PowerPlay subscription plan

Darren Murph

At this point, Movie Gallery and Hollywood Video are just children in the grown-up world of video rentals, but even we can't help but appreciate its latest, um, attempt. After finding that people don't actually enjoy waiting for DVDs to arrive by mail, it has concocted its very own in-store subscription service, dubbed PowerPlay. In theory, at least, it's a fantastic plan; users are able to pop in, check out a DVD or Blu-ray for an unlimited window of time (or video game for five days), and then return it at their leisure. The problem? The unlimited service is a staggering $39.99 per month, and so far as we can tell, you can only have one flick at a time checked out. Other plans are certainly available, but none of 'em come close to the awesomeness of Blockbuster / Netflix. Sorry, but it's true.

[Via VideoBusiness, image courtesy of CPDothan]

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