In a new study released by AdMob, the iPhone is rolling over many of the other smart phones in the US and the world in terms of data traffic. You can download the complete study in PDF form here. Highlights of the research include:
- Worldwide, the iPhone makes up 33% of all smart phone traffic
- In the U.S., the iPhone accounts for 49.5 % of all tracked requests
- Against all phones, including non-smart phones, Apple had 11.2 % of mobile online traffic. The iPod Touch was getting 6.7% and the Motorola RAZR has dropped to 2.9% of traffic
Other items of note: the iPhone of had 10 percent of traffic in the U.S. in August of 2008, now jumping to 49.5 percent in less than a year.
AdMob notes that the traffic share is not the same as phone sales. The data reflects a combination of market share and data use. It is likely that the ease of use that Safari offers is helping to drive internet data usage, while other browsers may be painful to use and not nearly as inviting.
It's good news for Apple, and it's likely that excitement about the iPhone will increase with OS 3.0 being released this summer, along with the likely debut of new iPhone hardware.
AdMob specializes in working with advertisers to get their ads on mobile phones. They also are heavily involved in research to track trends in the mobile space.