caught Samsung asserting that it figured affordable medium-to-large size OLED TVs would be available in 2009 / 2010. Now, we've got Samsung Europe's new President and CEO telling us that "mainstream" OLED sets are still five years out. Believe it or not, said bigwig was quoted as saying that "when it comes to OLED, we have several issues to overcome in terms of technology and production cost," and that it would be "at least four to five years before we see OLED in the market place." Of course, such a quip is to be expected given the quantity of dollars Sammy has poured into LCD, but we're still a bit dismayed by the news. Hear that, entrepreneurs of the world? The time's about right for an OLED-only startup to beat every last one of these traditional powerhouses to the punch.