The bots have some known commands already: "Blue Battle Fuel" will "Fill up your Battle-Bot with blue fuel." And "Red Battle Fuel" will "Fill up your Battle-Bot with red fuel." This is interesting phrasing given the Mountain Dew is called "Game Fuel."
Fuel up your body while fueling up your Battle-Bot? The advertising pretty much writes itself.
Now it's entirely possible I'm feeding into some devilish marketing ploy by PepsiCo. If I am, shame on them for marketing something I'm mildly interested in. If not, Pepsi owes myself and Trasken (who tipped us off about this little coincidence) a life time's supply of the stuff.