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Boost Mobile planning retail blitz with 50 new stores this year

Chris Ziegler

Boost's clearly (and understandably) delighted by the explosive popularity of its $50 unlimited package, but the scrappy little division of Sprint still needs to grow into the big shoes it's now fashioned for itself -- and it looks like that's what 2009 is going to be all about. Boost chief Matt Carter has revealed that the brand will be opening some 50 new retail outlets before the end of the year, all of which will be dedicated to peddling Boost goods rather than occupying a lame little kiosk in the corner of a Sprint store. That's in addition to the three dedicated stores Boost currently operates in Miami, LA, and Houston, so it's a pretty big step up -- and with subscriber adds continuing to pile up amid newly-heated competition with arch rivals like Virgin, there probably couldn't be a better time to step up.

[Via mocoNews]

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