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Plasma market getting smaller and higher-end, but it's still alive

Nilay Patel

Pioneer's decision to axe the Kuro earlier this year set off a wave of gloomy predictions about the future of plasma, but we've never really bought into it -- and it sounds like the product planners at LG, Samsung, and Panasonic haven't either. HD Guru asked reps from each company for their thoughts on the state of the plasma market, and the responses were pretty similar across the board: plasma remains the connoisseur's choice overall, and it still makes up just about half of 50-inch and bigger sales. Of course, that means that plasma's niche is shrinking and moving higher-end while LCDs more or less take over the rest of HDTV market, but until something like OLED develops into a true competitor we think plasma's around for a while. Check out the full company responses at the read link.

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