4mm which today unveiled its maiden project: Def Jam Rapstar, a trailer for which we've nestled lovingly after the break. How do you know it's speaking to the hip-hop community so well with its new rapping game? Because CEO Nicholas Perrett manages to use the phrases "games that live long beyond the box," "MMO-esque," "long tail" and "game-like" in a single paragraph of the announcement story. Street? Street.
As for actual gameplay, we know only that it will include rapping. We'll let you know more at E3.
[Thanks, Storm Eagle]