PhotoFinder, but that base station looked like needless desk clutter. The new PhotoFinder Pro does away with it, featuring an integrated SD, Memory Stick, and MMC card reader. Just sync up the clock in the unit with that of your shooter, clip it onto your camera bag for a day of scenic photography, and then pop your card in before downloading the pics that night. It'll automatically add coordinates to each photo's EXIF information, drastically reducing the likelihood of future spousal arguments about the whereabouts of certain Kodak moments. That sounds like a beautiful thing, and at $119 a good deal, too.
Update: Dan commented to point out that, with the help of an external USB card reader, the PhotoFinder Pro can also tag pics on CF, xD, or any other FAT/FAT32 formatted cards you might have sliding around in the bottom of your junk drawer.
[Via Photography Blog]