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Tata, NTT DoCoMo unveil new branding in India

Chris Ziegler

The term "DoCoMo" is usually accompanied by a barrage of wild, high-end mobile hardware, so we have a tendency to sit up and pay attention whenever the storied name appears on a carrier anywhere in the world. India's Tata Teleservices -- of which NTT DoCoMo holds a 26 percent share -- is set to launch a newly-branded GSM service as Tata DoCoMo in the southern part of the country this month, followed by a "gradual" expansion nationwide. The logo's pretty awesome, the name's pretty awesome -- now we just need some Japanese domestic market handsets to go along with it and we'll be in business.

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