ELSPA) is trying to show that the PEGI system -- which it supported in the great BBFC ousting of '09 -- is by no means weaker than the BBFC ratings that used to be oversee the region. Speaking with MCV, the group took the opportunity to warn publishers: "Abuse [the] new system and risk your future." Publishers may face fines of €500,000 ($696K) if they lie on the questionnaire, which allows PEGI and the Video Standards Council to determine an appropriate rating for their games.
ELSPA's statement and teeth bearing are to ease concerns that PEGI won't be strong enough for the UK when it's implemented this holiday. ELSPA is essentially using a "see, we told them to play nice" tactic to save face, just in case the rating system it supported has an incident.