"Once we were bought up by Microsoft obviously things have changed within the top ranks and stuff. And I think over the last few years maybe the awareness of Rare has dropped." That's according to Steve McFarlane, art director for the studio responsible for such titles as, umm ... hang on, we're just checking Wikipedia here.
Won't take a moment.
Banjo-Kazooie, Perfect Dark, Viva Piñata and GoldenEye, it says here. Anyway, according to an interview with OXM, Rare's counting on some revitalized recognition, courtesy of new(ish) Microsoft Games Studios Europe director, Peter Molyneux. "And the idea of Pete coming in and being this new face of Rare it's a great thing for us. It's really just to get us out there a bit more," McFarlane said. Pete's a real pal, having similarly expressed a desire to foster an improved identity for Rare just a few weeks ago.
With a hit game and solid promotion, there's no reason the spotlight can't fall back on Rare, even inside Microsoft. We're fairly confident you've all heard of standouts like Lionhead and walkouts like Bungie.