Ian Stevens, the man in charge, is responsible for not just organizing development talent to make games like this year's Chronicles of Riddick: Assault on Dark Athena, but also working with Hollywood. And, unsurprisingly, he says it's a bit of an uphill battle, telling GamesIndustry.biz, "It's really hard to take something that's native to a certain medium and just draw a line, which is what people are usually trying to do [with games based on movies.]"
He equates the attention Hollywood has been giving to game versions of its films with "action figures, pictures on cereal boxes, and [themed] pajamas," saying it's just part of the "licensing and merchandising" of a property, rather than creating something unique and well-crafted from the start. Furthermore, Stevens says that the development studios who are working with nothing (think Ben 10) and making something -- anything -- out of it, are the real talent in the industry. "If you gave that team in Newcastle [Midway Newcastle] - through all that they've struggled with, technology, corporate business, all these different things - the kind of opportunity that someone like Valve has," he says, leaving us to postulate on the ending there. We'll let you guys fill that in all by yourselves.