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Major Nelson: Don't sweat Xbox Live Silverlight ads

Justin McElroy

Just when we were starting to get all excited about Silverlight-powered ads for Mountain Dew and Axe Body Spray littering the Xbox Dashboard, Xbox Live spokesman Major Nelson rains on our parade, telling readers that they don't need to sweat.

The Major recently posted, "One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past."

Aww, come on. Maybe just one "Get Totally Crunchatized With Doritos" ad? Something?

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