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Atlus's new brawler gets a name: 'Badass Rumble'


This time last week, Atlus asked its fan base for help in choosing a US title for its upcoming localization of Kenka Banchou 3. An online survey was set up, several potential names were proposed, and today we know which one The Fans liked most: Kenka Bancho: Badass Rumble (or, translated, "Badass Rumble: Badass Rumble").

Now, before you snicker, consider a few of the other proposed titles. Badass (yes, simply "Badass"); Turf Wars; Bancho Royale; Fist of the Bancho and Rise of the Bancho. Doesn't sound so silly now, does it? (OK, it's still pretty silly.)

Atlus says that "the title was voted in by a 3-to-1 margin, which means that fans strongly felt it was the best fit for the game, or, that they all giggled uncontrollably at the sight of the word 'badass'. Either way, everybody wins, except of course for the titles not chosen." Why not, then, simply "Badass?" (Or even "Baadasssss!," which would have allowed it to ride on the tremendous popularity of Mario Van Peebles' 2004 film.)

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