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Israeli cable TV provider tries its hand at streaming games on demand

Although it won't beat OnLive out the gate -- assuming that company sticks to its winter 2009 target date -- Israeli cable TV provider Hot has unveiled its plans to provide streaming games on demand, with all the processing power done server-side so you can keep that weak cable box as is, thanks to technology from local company PlayCast. A trial program is in the cards for 1,000 customers, with access for everyone coming in early 2010. If this screen shot's any indication, it's not exactly looking to stream Crysis -- if anything, we're expecting something more comparable to what we saw on our last visit to Holiday Inn, which is still infinitely better than the nonexistent streaming gaming options our cable TV companies are currently offering stateside.