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Motorola Ivory E18 luxury phone developed, scrapped


If you're considering a luxury cellphone, you've probably given some thought to the Aura -- either as an object of unattainable techno-lust, or as a way to lighten your wallet by a grand or two (don't even get us started in Vertu). According to Mobile Review, Motorola wasn't planning on stopping there: The Ivory E18 (a name which either evokes elegance or animal cruelty, depending on your POV) featured a slider with two movements (a short slide for function keys, and a longer for the T9 keypad), a small footprint, and a 3 megapixel camera. The price? Well, for the stainless steel chassis you were looking at about €2,000 (about $2,821 at the moment). Also planned were phones with gold and platinum chassis, which would take the purchase price up to "several tens of thousands" of Euros. If Motorola wasn't aware of the sheer silliness of such an extravagant phone, at least the carriers were -- apparently it was lack of interest on their part that caused Moto to sack the project. Make sure you hit that read link for the whole story -- in Bulgarian.

[Via Unwired View]

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