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GameStop sees highest-volume stores on US/Mexico border


GameStop COO Paul Raines notes that Latino consumers are apparently quite important to the profitability of the company. Speaking with Hispanic Market Weekly, Raines reveals that the highest-volume stores in the company are those located along the US-Mexico border in Texas -- which has led to discussions of the chain expanding into Mexico.

GameStop isn't directly targeting the Latino community with Spanish-language ads and signage, so much as hiring bilingual associates. Raines states that of the company's 5000-plus stores, between 600-800 are in areas where the Latino population is over 40 percent.

[Via IndustryGamers]

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