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Verizon Wireless and AT&T engage in legal fisticuffs over ad slogans

Tim Stevens
07.28.09
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Which North American wireless provider do you think is telling the truth in its advertising? If you answered "none of 'em," you're probably right, but that's not stopping Verizon Wireless from going to court to uphold its commercial honor, having been called out by AT&T earlier this month. VZW took the A train down to US District Court in Manhattan asking that its slogans like "America's Most Reliable 3G Network" be validated, claims AT&T earlier said were false. We're not quite sure why 'ol Blue and White is getting feisty, since it's had its fair share of issues, but maybe this is just some attempt to make the two look like they hate each other in public while exchanging sweet nothings and text messaging price hikes in private. All we know is this isn't the first time carriers have battled over such claims, and it sure won't be the last.

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