There's a great interview at CreativeBits today with Rob Janoff, designer of the Apple logo. That simple Apple with the chunk bitten out is as iconic as the company and products it represents. The logo has undergone several tweaks over the years, from the original rainbow to the aqua version that accompanied the original iMacs to the glassy version we see today.
Fanatics will remember that the logo was introduced with the Apple II in 1977. Rob talks about this and other insights into the design's history, like the fact that he originally presented only two versions of the logo to the Steves (Jobs and Wozniak): One with and one without the "bite." Other tidbits include why the original design had stripes and what the bite really represents. It's an interview worth reading.
Rob has been interviewed many times before, naturally -- see these past conversations for more insight.