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Sony wipes out interfering ad from WipEout HD


Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on the futuristic racer by increasing load times. A Sony representative informed that the commercial was removed while the company attempts to make sure that ads do not affect gameplay. The obtrusive commercial was part of a new deal between Sony and Double Fusion, an in-game advertising firm. It's definitely not a good sign when the first ad out of the gate ends up being a picture-perfect example of consumers' worst fears about in-game advertising.

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