Here are some of the memorable catchphrases you can expect from the retailer formerly known as Radio Shack's rebranding, as caught on camera from an anonymous tipster: "The Shack is fluent in mobile. The Shack is a big hug for your mobile life. The Shack is music to your ears. The Shack is your path to wireless wisdom. The Shack helps you get it right. The Shack is like a GPS to your GPS. The Shack knows what you want to hear. The Shack is not camera-shy." The Shack is not at war with Eastasia. The Shack has never been at war with Eastasia.