lamp is built with a slew of multi-color lights (LEDs, we're guessing), all wired up to be controlled via Bluetooth. The video demonstration shows a Sony Ericsson W880i doing the dirty work, but there's no indication of how exactly end users are supposed to accomplish the color changing once it arrives. Those in the camp of "buy now, ask questions later" can get their pre-order in through the read link, but considering that only an EU-friendly 230V version is currently available, those on this side of the pond will need to invest in some serious converters to make it all compatible. The pain? Just €199 ($281) for hours upon hours of endless entertainment.