ATRAC format do? How did all those DRM-laced formats fare? Call us zany, but we've got a feeling an all new format developed by the astoundingly brilliant (ahem) minds at the world's largest record labels is apt to follow the aforementioned formats right on down to Irrelevant Boulevard. According to Times Online, Sony, Warner, Universal and EMI are currently looking to go head-to-head with Apple's own "Cocktail" by introducing a CMX format (codenamed) that will "give music fans a computerized version of the sleeve notes that come as standard with a CD, including lyrics and artwork, and videos." Reportedly, the format is expected to launch in November in an effort to boost whole album downloads (as opposed to singles), and while the labels approached Apple in order to gain its support, the Cupertino-based company purportedly decided to concoct its own mixture. Oh, and you can pretty much consider this extra DOA should iTunes not support it; fair or not, that's just the way it is.