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Analyst: July Wii hardware sales lowest since launch


According to Broadpoint AmTech analyst Ben Schachter, the Wii hardware sales numbers that NPD reported yesterday were the lowest since the November 2006 launch of the system. "Although Wii Sports Resort sold well," he commented to IndustryGamers, "it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut)."

Of course, Schachter didn't mention the Wii's position relative to its competitors. Considering that the Wii's worst month ever meant that it plummeted into the #1 position among home consoles, and #2 overall behind the DS, it's possible that Nintendo could see this a bit differently from analysts and ... price drop enthusiasts.

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