Fantasy Life occurs in the world of Fantazeal, which shows prophesied signs of impending destruction after a shadow passes over the moon. If this were a normal RPG, you'd portray some kind of teenaged hero fighting to save the world from this catastrophe, but in this game, it basically doesn't seem to matter: you choose a job and undertake daily "Life Quests" related to that job, to improve your wealth and happiness levels. The game includes local and online wireless functionality, allowing others to visit your town.
Aside from Level-5 and Brownie Brown, Fantasy Life features more big names. Nobuo Uematsu is composing an opening theme, as well as ending themes for the ending of each job's "life," and character design is being done by Hideo Minaba, a Final Fantasy series alum who most recently designed the characters in Little King's Story.