creepy robot babies crying, this campaign is meant to be humorous and less abstract.
The figurehead for the new ads will be Kevin Butler, Director of Rumor Confirmation. Most likely, Sony will play on its apparent inability to keep the PS3 Slim (and simultaneous price drop) a secret. Don't expect Sony to eat too much humble pie, though. The previously uncovered "It Only Does Everything" slogan will be the official tag line for the campaign.
For more pictures of the upcoming ad, visit IndustryGamers.