MCV, Microsoft EMEA VP Chris Lewis has proclaimed that Xbox 360's 9-million-plus European install base trumps PS3's recently projected 10-million-and-counting base. How is that possible, you ask? Simple. "We count installed base differently," Lewis explains. Of course!
In fact, Lewis takes the counting contention one step further. "We're confident we are actually around a million units ahead," he claims. While we're fairly certain both parties stick to the traditional "1, 2, 3" ... and so on convention, we suspect Lewis is arguing over just which "European" territories are at stake in this numbers game. SCEE pools its population from Europe, Australiasia and other territories outside of Japan, the rest of Asia and North America. Microsoft EMEA combines figures from Europe, the Middle East and Africa.
Kinda hard to wage a console war when the opposing sides are scurrying about different maps. So then, stalemate?