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Coca-Cola comes Home in Japan


PlayStation Home denizens: ready to look at some exciting new advertising content? In Japan, Coca-Cola has announced its intent to place Coke vending machines inside the virtual world, which will distribute avatar items and presents, no doubt all emblazoned with Coke logos -- so you can become the ad. The machines will also dispense digital coupons that can be used at real-life vending machines.

Coca-Cola is also opening a "Georgia Break Station" (named for its Georgia brand of canned coffee), where players will be able to ... uh, sit, or stand around, or whatever happens in Home, but in a different-looking environment.

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