HP and Vivienne Tam Meet on the Runway
HP digital clutch for fashionistas features design inspired by "Butterfly Lovers" classic
NEW YORK CITY, Sept. 12, 2009 – Today HP and world-renowned designer Vivienne Tam unveiled the new look in digital clutch chic on the catwalk of Tam's Spring 2010 fashion show during New York's Fashion Week at Bryant Park. The HP Vivienne Tam digital clutch features an original butterfly design inspired by the classic Chinese love story "Butterfly Lovers." Beautiful butterflies are brought to life on a champagne gold backdrop.
"To me, butterflies symbolize love, freedom, independence and transformation," said Vivienne Tam. "I love working with HP because they are also inspired by nature. Together we bring life, color and personality to the computer world, creating fashionable technology for modern women."
The HP Vivienne Tam collaboration marries two cultures - fashion and technology - to reflect transformative spirit and chic lifestyle.
"With her spring collection, Vivienne channeled her creativity into a timeless design that will help HP deliver the next must-have item for fashion-forward women around the world," said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP.
"The new digital clutch design embodies the inspiration for my entire spring collection," said Tam. "When women around the globe carry HP's digital clutch and wear my clothes, I want them to feel independent and free, like butterflies." 'StyleCaster' virtual experience
Together, HP and Vivienne Tam also launched a fully integrated online experience and destination on StyleCaster. Fashionistas around the globe can learn more about Vivienne Tam and the new clutch at www.Stylecaster.com/viviennetam.
The HP Vivienne Tam digital clutch is expected to be available in spring 2010.