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Apple aims to ease iPhone purchasing at the Apple Store

Joachim Bean

While Apple has taken many steps to make the iPhone easier and more available to purchase, Apple could take more steps to make the process easier and quicker. MacRumors is reporting that Apple is about implement "iPhone Activation Zones" inside Apple Stores. They would included employees, which will be known as "iPhone Experts," who will be identified by unique clothing and name tags, and will be dedicated to activating and setting up iPhones for customers. Also, customers would be able to pre-authorize their purchase online and have their iPhone almost ready for them to purchase in-store. These optimizations could come as early as tomorrow, so keep your eye out for any changes.

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