While it's been in the App Store for the last few days, Pantone is officially launching its color discovery and management app for iPhone today, called myPANTONE.
The Pantone Matching System, among other Pantone products, is the indispensable color system for printers and graphic designers, and it offers a wider gamut of color than traditional process color printing. myPANTONE lets iPhone and iPod touch users discover new and interesting Pantone color combinations, share them, and create palette files suitable for importing in desktop applications.
You can start one of two ways: You can scrub through one of Pantone's color sets, including PMS coated, uncoated and matte colors, Goe, Pastels, and Fashion + Home. You can then drag individual chips into an area below the fanbook display, and build a palette of five colors. You can view each color full-screen, and add tags to colors, too.
Alternatively, you can take a picture with your iPhone (or select an image from Pictures on your iPod touch) and build a palette from the colors in that image.
myPANTONE exports HTML colors and .ase files (suitable for importing in Adobe CS products). You can also share palettes directly with other myPANTONE users nearby, and also upload them to the mypantone.com website (annoying sound warning), which is very similar to Adobe's Kuler (though it uses Pantone swatches, naturally).
This is all well and good, of course, but for the technical color professional? Meh.