Yesterday, SCEA announced a partnership with Amazon.com to sell PSN codes through the online retailer. We chatted with Eric Lempel about the deal and how it came to fruition. Lempel revealed to us that the program had been in the works long before Amazon started selling XBLM codes, and said that Sony would be "looking into" offering direct access to the PlayStation Store on the web. Read on for more.
Joystiq: Is Amazon.com an exclusive retail partner with Sony, or will we see this program expand to other retailers?
Eric Lempel: Amazon offers a lot of great benefits, but we're definitely open to exploring other retailers in the channel. There's nothing exclusive about this. If it makes sense, and works for both sides, yeah, we'd definitely be open to exploring this with other retail partners.
Which party was responsible for getting the project rolling? Was it Sony, or was it Amazon?
We have a lot of meetings with [Amazon] on a regular basis, because they are one of our customers for all of the physical product. So, we're talking with them all the time. I've been in meetings with them for years, so I can't really say who brought this up but we've all been talking about this for a long time. And I will say we've been talking about this way before the Xbox integration as well, so it wasn't one of these, "Hey, we're doing this, do you guys want to do this as well?" We've thought about this, we've been talking about it. We've kind of had to get the right timing where all of us can do the implementation. We thought now would be a great time just in light of PSP Go being released and the surge of digital content that's become available over the last few months.