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Polaroid's One Step film camera relaunching in 2010, nostalgists unite to celebrate

Darren Murph
10.13.09
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Call us crazy, but we never had much faith in the power of The Impossible Project to bring back the legendary Polaroid instant-print film camera. Despite our doubts (and those of the world), that very group has evidently caused quite a stir in the offices of Summit Global, which has today announced that the film-based One Step Camera is on track for a mid-2010 release. The Impossible Project will be in charge of producing a limited number of Polaroid-branded color and B&W Instant Films along the way, and just in case film isn't really your bag, Summit is planning to issue a Polaroid TWO -- described as the "digital version of the traditional camera that produces instant digital photos" -- sometime next year. It's all about bringing sexy back, y'all.

Read - Summit Global's release
Read - The Impossible Project's release

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