Latest in Disney

Image credit:

Steve Jobs helping overhaul Disney retail

Share
Tweet
Share

Sponsored Links


The New York Times has posted about a new project that our own Mr. Jobs has taken on: he's now helping out Disney Stores with their retail business. You have to hand it to Disney, no matter what you think of the Mouse House -- when they have a problem with part of the business, they bring in the experts. First they have Pixar's John Lasseter come in and take over animation (and they're about to release what looks like the best 2D movie in ages), and now they've got Steve Jobs himself sprucing up their retail spaces. Sounds like they're making the store more interactive (walking by some displays with certain products will create an audiovisual reaction), and taking some of the tech as well (employees will be able to check out items on mobile units, and control certain displays in the store with iPhones).

They also borrowed another page from Jobs' playbook: they've apparently created a prototype store (just like Apple did way back when), not only to test out what everything might look like, but to give a charge to executives and investors who get a tour. Sounds interesting, but then again, it makes sense. What else is an Apple Store, but a toy shop for big kids?

[via MacUser]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Get $24 off the Nintendo Switch on Amazon

Get $24 off the Nintendo Switch on Amazon

View
Supreme’s burner phone is a hypebeast’s dream

Supreme’s burner phone is a hypebeast’s dream

View
Nintendo Switch sales top 15 million in North America alone

Nintendo Switch sales top 15 million in North America alone

View
Endel's Apple Watch app generates soothing sounds on your wrist

Endel's Apple Watch app generates soothing sounds on your wrist

View
You can report traffic snarls in Google Maps for iOS

You can report traffic snarls in Google Maps for iOS

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr