Funcom's Erling Ellingsen recently informed Eurogamer about future Age of Conan subscription "initiatives" being planned, which are to follow the new price reduction of multi-month subscriptions . It's of particular interest that Funcom is planning further pricing specials, as they've been doing a lot to bring players back to the game ever since launch. Should their efforts pay off, it's likely that The Secret World will see a significant development boost, which is something we'd be very happy about as fans of Ragnar Tornquist.
However, nobody knows yet if the current "initiatives" have been helping, as Erling wasn't able to comment on current numbers. So until some hard numbers come in -- hopefully of the positive nature -- it's anybody's guess on how the game will perform. It's possible that there's a free-to-play model in the game's future, especially since it wouldn't be the first time a Funcom game has gone that route. However, only time will tell where King Conan and his followers end up.