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Nielsen reports the effects of the digital transition

Ben Drawbaugh
11.03.09
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This is a really interesting report of the affects of the digital transition on ratings. Like the fact that "TV stations that transitioned to digital only experienced an 8 percent share decline immediately following the analog shut-off." But even more interesting is this that same number goes up to 13 percent if the broadcaster switched from UHF to VHF because of reception problems -- no wonder some broadcasters are going back to UHF. The other thing that piqued our interest was that cable companies seemed to be the real winners here as 18.2 percent of those facing the decision to buy a converter box, just ordered cable instead -- little do they know that they are just putting off getting a box.

[Via TVB]

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