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Ready for the first all-HD Winter Olympics? NBC is


Forget Torino and its quality issues, the 2010 Winter Olympics in Vancouver promises to be a different event, and this time it is coming home shot 100% natively in HD. Watching on TV, viewers can expect a slew of coverage across NBC's networks, plus a continuously updated HD VOD package of the day's highlights, and interactive TV features to pull up medal counts, athlete bios and Team USA reports. Checking in online? NBC is back with a new iteration of Microsoft's Silverlight streaming, promising even more HD footage, with the ability to fast forward and rewind streams, plus save clips to your computer. Behind the online efforts are the encoding skills of iStreamPlanet providing 23 different video feeds, with Akamai's new HD distribution network distributing the adaptive bitrate streams directly to your PC. Remember when we were just happy to get 5.1 surround?

- Akamai and iStreamPlanet to Power Live and on-Demand Video for NBC's Coverage of the 2010 Vancouver Olympic Games

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ENGLEWOOD CLIFFS, N.J. – November 5, 2009 – NBC Universal announced today a comprehensive affiliate marketing campaign for the 2010 Vancouver Olympic Winter Games (February 12-28, 2010), designed to deliver multichannel video programming distributors (MVPDs) and their subscribers specialized, customizable campaign packages and multiplatform offerings to support the unprecedented Winter Olympic-themed programming. The announcement was made today by Brian Hunt, Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution, NBC Universal.

"As the Vancouver Winter Olympic Games approach, NBC Universal is committed to delivering an effective multiplatform strategy to drive awareness and engage viewers on a local and national level," said Hunt. "The Olympics bring the opportunity for viewers to experience all of the adrenaline and excitement of the largest winter sports competition, with access in their homes or on the go."

NBC Universal's all encompassing business to business and consumer campaigns include Awareness, HD, FOD, Broadband, Multiplatform, and iTV. Subscribers will stay connected to the Vancouver Olympic Winter Games wherever they go, and can expect extensive TV coverage on the networks of NBC Universal. They need not miss a minute of sport coverage, which includes alpine skiing, biathlon, bobsled, cross-country, curling, figure skating, ice hockey and snowboarding.

MVPDs will have access to robust multiplatform coverage of the Vancouver Olympic Winter Games, and the supporting customizable marketing campaigns featuring quality print, online and on-air materials, available at

AWARENESS CAMPAIGN: NBC Universal will deliver Olympic programming on the networks of NBC Universal.

HD Coverage: For the first time, every sport venue will be covered in stunning HD, with HD coverage available on the networks of NBC Universal.

On Demand: NBC Universal is making gravity-defying highlights and full event rewinds available On Demand.

· Pre-Games: Beginning December 2009, viewers can access more than 20, 5-7 minute length clips available in HD.
· In Games: NBCU will offer more than 100 highlight clips, approximately 10 per day, in addition to five daily full-length event replays.

Interactive TV (iTV): Customers will have access to features including medal counts, athlete bios and team USA reports.

The 2010 Vancouver Olympic Winter Games will run throughout 17 unforgettable days and nights, covering every sport, medal, champion and riveting moment.

For more information on the Vancouver Olympic Games, please visit To connect to all of NBC Universal's multiplatform, on and off-air Olympics marketing resources visit

About TV Networks Distribution, NBC Universal:
TV Networks Distribution, a division of NBC Universal, drives the distribution, marketing and local ad sales for the company's top-rated content portfolio to all multichannel video programming distributors (MVPDs), and includes USA Network, CNBC, Syfy, MSNBC, Bravo, Oxygen, mun2, CNBC World, Chiller, Sleuth, Universal HD and HD simulcasts. A key revenue-generator, the division oversees: distribution of the Olympics on cable; retransmission consent for NBC and Telemundo owned stations; and NBC Universal's content delivery on broadband, linear and set-top box platforms with services that include video-on-demand, pay-per-view and set-top box interactive features.

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