The Daily Grind: How much do you care about subscription numbers as a consumer?

We've all heard that infamous World of Warcraft line -- "12 million people can't be wrong." People say it whenever a person doubts that World of Warcraft is the "omgbestestgameevar!11" but how much weight does that line actually hold?

Specifically, what we want to know here at Massively is how much do you pay attention to a game's perceived subscription numbers? Do you avoid games that don't seem to be doing so well? Or are you the type of person who just pulls the game off of the shelf due to content and content alone? Does a game have to have some huge number of subscribers to be successful in your eyes?

You know the drill. Words go in the comment box below. Typing is super effective!